where digital marketing has caused many challenges to small medium sized companies, it has also helped these small businesses to level the playing field in a competitive marketplace. This totally depends on the company how they take the advantages of internet and how the present themselves on digital front.

where many other sectors have undergone a revolution and disruption, marketing sector has also been significantly transformed. We never have heard the term online presence a decade ago but most businesses today have an online presence showcasing their business goals and service they are offering.

the current pandemic (COVID-19) has further transformed this digital marketing and many small businesses who were selling through their small shop/stores have created ecommerce portals.

almost all the businesses across the globe, struggling to keep up the pace with fast paced technological advancements in digital arena.

in order to be top in the digital game, you may look into the below tips:

online presence

do you have your business website, if your answer is yes then congratulations because this is mandatory first step to explore other digital marketing channels. Website development has become very easy because of many online free website development portals like WordPress and Wix. Make sure your website must be responsive because use their mobiles more than any other device nowadays.

search engine optimization

you have a website; this is great but what you have on this website is matter the most and this is your content. Make sure, your content on the website help your website to come on top in google search when customers are looking for products and services online. If you know SEO then it is great but better to take help from experts.

be unique

as a small business, you will not be able to compete your competitors because of their huge marketing budgets. You can only compete by being unique, by providing something differently. You must research your competitors and see where you can differentiate yourself. For example, you are offering car maintenance services. See if you can provide something unique for example a 24/7 at customer’s site car services. Purpose is that you have to think out of the box.

partner with local influencers

marketing has been revived completely over the past decade and where there has been many different techniques has been introduced, influencer marketing is also one of most popular techniques to reach out your target audience quickly.

Small business can use marketing tactic to compete and succeed in the digital market place. You must cooperate with right influence for your niche and discuss your sales goals.

social media strategy

having a social media profile on Facebook, Instagram, LinkedIn or others are not a big deal but the way you run these pages is important. You must have a social media marketing strategy along with a dedicated budget to get more visibility in digital world.